What We Do

Strategy, creativity, execution— working together like clockwork to promote and protect your issue and brand.

Advocacy Media harnesses the tools of the digital age to monitor the online space, raise the volume, change the conversation, and leave an impression. And we deliver measurable results so you know you're making an impact, and understand what people are saying online about your interest.

Digital

We attract audiences, surface ideas, and hammer home points with multichannel, integrated marketing and communications across the digital spectrum.
Digital
- Brand Promotion, Digital Storytelling & Content Strategy
- Grassroots - Digital Outreach, Ally Development, Recruitment, Retention & Activation
- Paid Digital Media: Social, Online Display, Banners, SEM (Google Certified)
- Mobile-ready website development (front-end and backend)
- Digital Field Network for Events and Earned Media (LTEs & OpEds)
Social

Friends and followers fuel brand and issue promotion. We tap networks, build communities, and reach the right people to tell your story.
Social
- Maximize Social Media, Micro-blogs & Geo-location Platforms
- Leverage Digital Media, Blogger & Twitter Relations (Influencer Network Outreach)
- Digital Grassroots Messaging (transparent conversational marketing through local digital influencers)
- Social Media Marketing ( paid advertising, video/photo seeding, social network and Wikipedia management)
Insights

In a converged media world 2.5 quintillion bites of data are created every day. We listen, we benchmark, we audit, we contextualize and turn data into actionable information.
Insights

Online intelligence and real-time monitoring:
- Full service comprehensive reports ranging from daily to quarterly to standalone audits containing quantitative (volume, tone, dispersion) and qualitative analysis of discussion that:
  1. Capture historical and real-time online conversations about your issue or brand;
  2. Discover the volume and tenor of conversations and pinpoint where favorable and unfavorable mentions truly take place online i.e., blogs, forums, Twitter, Yelp and Facebook;
  3. Contextualize how these conversations shape public perception
  4. Mine & Monitor Detractors – influence communications strategy

Disciplines

We unite core capabilities to drive your effort.

active video
digital influencer outreach
contextual monitoring
crisis response
online grassroots
responsive design
SEO & SEM
social advertising

Team

Suits, Sandals, Eggheads.

Our versatile team unites ideas, technology, and energy to drive exceptional campaigns.

Chase Rearden, Associate

An alumni Hokie fan, with her heart in Fenwick Island
Who loves Pinterest and hanging with her dogs
Emily Shuttleworth, Associate

Devoted South Carolina Gamecock who loves football, food, fashion
Jon Tilton, General Manager

SMU Alum
Digital Media Enthusiast
Passion for creating results-driven campaigns

Jon Tilton

General Manager

For over a decade, Jon has provided issue management, digital communications and social media strategy for clients ranging from national trade associations to corporate brands. Prior to joining Advocacy Media, Tilton oversaw digital and social media accounts for Meredith Xcelerated Marketing, the digital marketing arm of Meredith Publishing Group (i.e., Better Homes & Gardens). Prior to MXM, Jon oversaw digital communications at America’s Health Insurance Plans (AHIP), the national health insurance trade association representing 1,300 health insurance plans. Prior to AHIP, Tilton managed digital grassroots marketing programs for the PR firm Burson--Marsteller. Tilton has managed accounts for LIVESTRONG Foundation, North Carolina Pork Council, MedStar Health System, the US Treasury Department, Ford Motor Company, Humana, UnitedHeatlh Group, and Genworth Long--term Care. Jon’s career began in the press offices of Senator Phil Gramm and the Honorable Buck McKeon. Jon holds a B.A. in Political Science from Southern Methodist University (SMU).
Julia Rothenberg, Associate

"There are no rules"

Julia Rothenberg

Senior Associate

Julia is a strategic communications professional who oversees major accounts for Advocacy Media. Prior to joining Advocacy Media in 2011, Julia worked on corporate identity branding projects for international clients in Landor Associates’ Paris office. Julia worked on product launches, rebranding and market reintroduction. At Advocacy Media, Julia oversees research and intelligence gathering, digital public relations, corporate identity, brand management and media relations. In addition to her M.A. from American University of Paris, Julia holds a Bachelor’s from Dickinson College.
Matt Aleshire, Senior Associate

Newly Married Man
Hardboiled Crime Fiction Fan
District Resident

Matt Aleshire

Senior Associate

Matt is a senior member of the digital issue management team at Advocacy Media. Over the last five years, Matt has built up media contacts and media relations that provide one of the key channels through which the client’s message is presented. Working on a broad range of issues and public relations campaigns from creation to implementation, Matt assists client teams with digital and social media efforts, website management, extensive research projects, earned media, field communications and speakers bureau programs. Matt holds a B.A. in History from the Virginia Polytechnic Institute and State University.
Michael R. Goodin, Creative Director

My one true art, my
Medium is Media
Good thing too; can't paint…